Marketing and Brand Specialist

About Us

Established in 1987, Population Services Zimbabwe (PSZ) an affiliate of Marie Stopes Reproductive Choices (MSI), is one of the largest organisations in Zimbabwe focusing on providing quality sexual and reproductive health (SRH)/ family planning services. PSZ compliments the Ministry of Health and Child Care and collaborates with other stakeholders to provide modern, affordable products and services through various service delivery channels which include the Public Sector, Commercial Sales, Outreach services as well as Static Clinics.

Position: Marketing and Brand Specialist .

Location: Harare                

Reporting to: Director Commercial Services and Marketing 

The Role

The Marketing and Brand Specialist is responsible for strengthening awareness and positive perception of the PSZ brand. This role drives client engagement, footfall, and revenue growth through strategic marketing initiatives, effective promotion of services, and the sharing of authentic, positive client experiences across multiple channels.

Duties

• Strategic Marketing: Develop and manage the marketing strategy on an ongoing basis, measure and report on key marketing metrics, and oversee the creation and production of all marketing materials and content.
• Business Planning: Guide the annual marketing business planning process and budget development in collaboration with various departments, ensuring alignment and consistency with PSZ’s and the Group’s overall objectives and strategic goals.
• Brand and product awareness: Drive brand and product visibility by developing creative marketing tools and content. Recommend and implement innovative strategies to boost centre performance and increase adoption of PSZ products and services.
• Marketing research and concepts: Carry out market research to uncover consumer insights and needs, then design and execute data-driven marketing activation plans and communication campaigns that strengthen brand awareness, increase product and service adoption, and build long-term loyalty.
• Media Marketing: Oversee direct media buying activities across print, online, social, radio, and television platforms, providing guidance on advertising tools, strategies, and models best suited to specific products and target markets.
• Marketing metrics and Reporting: Oversee timeous and accurate marketing metrics and financial reporting by defining and tracking marketing indicators for each brand to improve brand market awareness and business performance and advise the Marketing Director on impact of marketing strategies.  
• Risk Management: Establish and maintain continuous measures to mitigate risks to the organization’s image, brands, and products by implementing a robust marketing risk management strategy across all operations.
• Internal Collaborations: Collaborates with other departments to achieve overall marketing deliverables and performs tasks related to marketing, brand management, and brand awareness.
• Compliance and Statutory Requirements: Ensure that all brands and products awareness strategies meet both statutory, donor and organisational requirements.
• Team Leadership: Lead and support staff in managing PSZ’s image, brand, and product awareness, while enhancing organizational visibility and strengthening collaboration with donors and development partners.

About You

You must be a self-starter who is able to work with minimum supervision and must have:

• Education: A degree in relevant field such as marketing, business or communications with extensive practical experience.
• Experience: At least five years’ experience in direct consumer brand marketing, preferably in the healthcare space, development of brand concepts, awareness campaigns and execution of marketing strategies.
• System Proficiency: A strong understanding of key digital platforms and how to leverage them effectively.
• Brand strategy and strategic thinking: Good understanding of how brand strategy drives business results and ability to develop innovative solutions to overcome marketing challenges.
• Donor Relations: Knowledge of donor requirements on programs awareness, brands management and communications.
• Media planning and strategy: Maintain a balanced media reach and campaigns.
• Data Analysis: Proficiency in analysing marketing metrics and translating data into actionable insights.

• Communication Skills: Excellent report writing skills. Have strong interpersonal skills and should be able to communicate at all levels.

Application Process

Applications should clearly state the position applied for and should include a cover letter (max 2 pages) and a curriculum vitae (max 3 pages) with at least three (3) referees Applications should be received by 16 November 2025

 And should be directed to:

E-mail:  recruitment@pszim.com

PSZ does not charge any fee at any stage of the recruitment process.

In line with the PSZ Diversity, Equality and Inclusion guidelines, women are strongly encouraged to apply. Applications will be considered on rolling in basis and only shortlisted cadres will be contacted.

 PSZ subscribes to the Marie Stopes Reproductive Choices Safeguarding Policy. The successful candidates will undergo background checks and will be required to commit in writing to comply with the guidelines of this policy.