Call for Proposals: Developing a Tourism and Marketing Plan for the Great Zimbabwe Heritage Site

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OVERVIEW OF THE FUNCTIONS OF THE POST

The Great Zimbabwe World Heritage Site Development Project aims to improve the quality of life of the communities living around the Great Zimbabwe National Monument through the diversification of the local economy; the promotion of income-generating and employment opportunities; and fostering of social cohesion and a sense of belonging among vulnerable groups. The project will enhance the conservation and management of the Great Zimbabwe National Monument World Heritage site in a sustainable manner; adequately interpret and present the site and its associated intangible cultural heritage elements; support the development of sustainable tourism practices and develop community-based cultural programming and tourism offers, thereby contributing to attaining the 2030 Agenda with its international sustainable development goals.

Within this context, the UNESCO Regional Office for Southern Africa (ROSA) would like to engage a consultant/service provider on the development of the “Tourism Development and Marketing Plan” for the Great Zimbabwe World Heritage Site (GZWHS) as a destination and conduct a feasibility analysis of a long-term Service Delegation Agreement between NMMZ and a private operator to be identified and procured through a separate process. It is expected that the consultant/service provider will work closely with NMMZ, Zimbabwe Tourism Authority, and the Tourism industry at large to undertake this activity.

Long DescriptionObjectives of the Consultancy

1. 1. Develop a sustainable and inclusive “Tourism Destination Development and Marketing Plan” for the Great Zimbabwe WHS destination, which includes the Great Zimbabwe National Monument World Heritage Site.
   2. Conduct a Feasibility analysis for a long-term service delegation agreement between NMMZ and a private operator to be identified, being, possibly, a public-private partnership (PPP) agreement with a private operator to manage, market and promote the tourism products and services, including visitor management at GZWHS, as well as the expected institutional arrangements with other relevant commercial players and stakeholders with the Great Zimbabwe Destination.

The detailed scope of work involves the following:

Long Description

1. Activity 3: Situation analysis on the tourism environment
2. 1. • Review the existing tourism environment, the products and services for the destination to match international market demand as well as current efforts towards tourism product development, marketing and promotion of the tourist destination.
      • Rank and prioritise the top 5 potential tourism products for development and draw a clear and detailed scope of work and activities for the same in the short to medium term.
      • Review the capacity of local tourism associations and local communities to support new tourism products and services, as well as effective marketing and management with an emphasis on (i) sector's profitability and competitiveness; (ii) training and education requirement in tourism; and (iii) standards and service quality of tourism products and services.
      • Explore the possibility for inbound Tour Operators and Destination Management Companies (DMCs) offering Great Zimbabwe destination tourism products to feature Great Zimbabwe WHS on international trade fairs in coordination with the Zimbabwe national stands in those fairs.

Long Description

1. 1. Activity 4: Prepare a Tourism Destination Development and Marketing Plan for Great Zimbabwe destination.

Based on the findings and observations from the desk review, situational analysis and field consultations, prepare an inclusive Tourism Destination Development and Marketing Plan covering the following taking into consideration all the qualities outlined in Section 4.

• Conceptualize a vision for the development and marketing of tourism products and services with the Great Zimbabwe Destination through clearly defined strategies, policies and regulations, organizational and institutional arrangements, prioritised activities, an implementation plan, as well as the evaluation and monitoring mechanism to achieve the set vision and strategic goals for the destination.
• Design a capacity development programme for tourism stakeholders, particularly concerning tourism employment and phasing plan for implementation.  Program strategies may include the identification gap between the existing workforce and that is required by the intended development, proposals for manpower source/s to address the gap, enhancement of tourism curriculum, and the integration of gender awareness and development.
• Pay particular attention to gender equality mainstreaming and explore the potential opportunities for the youth and indigenous communities in the plan with a dedicated chapter on gender and women empowerment entry points in the tourism sector via the Plan

COMPETENCIES (Core / Managerial) Accountability (C) Communication (C) Innovation (C) Knowledge sharing and continuous improvement (C) Planning and organizing (C) Results focus (C) Teamwork (C) Professionalism (C) - For detailed information, please consult the UNESCO Competency Framework. REQUIRED QUALIFICATIONS

• Tourism Planner
• Tourism Marketing Specialist:
• Tourism Economic and Investment Specialist
• Heritage Expert/Archaeologist:

DESIRABLE QUALIFICATIONS BENEFITS AND ENTITLEMENTSSELECTION AND RECRUITMENT PROCESS

The selection will be based on a Call for expression of interest. The applicants should present:

1. A short proposal that explains the understanding of the assignment and explaining why the applicant(s) is most suitable for the assignment, including experience in similar assignments, providing brief information on qualifications, and brief methodology on how he/she/they will approach and conduct the work.
2. Attach one example of a Tourism Development and Marketing Plan or related strategic planning developed.
3.  Copy of at least one relevant document produced by the applicant(s) on the topic.

Interested candidates should submit their proposals and email to  n.chipokore@unesco.org  with a copy to r.bunhiko@unesco.org and no later than 25 August 2023 (mid night Harare time).

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